Brand management. Measuring the brand equity of Decathlon in Portugal Rutilius Taurus Aemilianus der Rezession

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The cytotoxic as well as the therapeutic effects of specific bile acids have been further explored and the beneficial effects of ursodeoxycholic acid in various chronic cholestatic conditions have been substantiated

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Wissenschaftlicher Aufsatz aus dem Jahr 2013 im Fachbereich Psychologie - Sozialpsychologie

Brand management. Measuring the brand equity of Decathlon in Portugal Rutilius Taurus Aemilianus der RezessionSeminar paper from the year 2016 in the subject Business economics Business Management, Corporate Governance, grade: 1. 5, Catlica Lisbon School of Business & Economics, language: English, abstract: This report should analyse the current brand perceptions of Portuguese consumers about the brand Decathlon, find strengths and weaknesses in the current positioning and give recommendations for Decathlon on how to improve their current situation in the